Of the many pressing concerns in life, the one that bothers most of the busy, bored and always-on-the-run modern day youth is ‘Food’. Dulled by eating ‘ghar ka khaana’ everyday, the need to go online to look for appetizing cuisine is but natural. To rescue the fresh-food- seekers and the quest to whip up interesting food options in the kitchen led to the inception of FreshMenu.
Fresh Menu has slowly but steadily carved a niche for itself in the food delivery market. And Fresh Menu has indeed begun the year in style with its fresh round of funds coming in, in the very first month of the year. FreshMenu has raised INR 110 crore in a new round of funding led by Zodius Capital with participation from existing investor Lightspeed Venture Partners, marking a renewal of interest in a sector bruised by closures and lay-offs in the previous year. The deal values the startup at around INR 300 crore ($45 million) according to two people with knowledge of the development.
Rashmi Daga, CEO of FreshMenu said,
“More than a food-tech company, we are more a tech-enabled food company,”
This model of owning both the kitchen and employing their own delivery boys is helping Fresh Menu to maintain control over its services in comparison to the food delivery marketplaces like Swiggy and Zomato who deliver on behalf of existing restaurants.
This definitely looks like a very promising year for Fresh Menu with all the funds in their kitty.
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